The Queen Victoria Market has been the heart and soul of Melbourne for more than a century. A historic landmark spread over two city blocks and covering over 7 hectares, this vibrant and bustling inner-city Market is where Melburnians shop for everything from Australian fruit and vegetables, and local and imported gourmet foods, to cosmetics, clothing and souvenirs. There are 140 leasehold premises and over 600 periodical licence stallholders. It is a well-known historic and cultural icon for the City of Melbourne and is the largest and most original of all the retail markets in the metropolitan area. It has national and international significance as an historic open market and has been operated by the Council for over 130 years. General lines include clothing, footwear and accessories. Giftware and souvenirs have become an important part of the Market with particular appeal to interstate and overseas tourists as well as segments of the local market. Take away food and coffee have also had significant growth over the last few years.
Almost 50% of the Market area is dedicated to the sale of fresh produce, including fresh fruits and vegetables, meat, chicken, seafood and delicatessen products. The remainder of the Market is used for variety and specialty goods, with Sundays being the most popular day for this category. On Sundays, the hustle and bustle of the weekday Market gives way to a more relaxed and leisurely family day. Queen Street is closed and converted into an outdoor cafe area, with children's rides and other activities.
Queen Victoria Market and the associated Melbourne Fish Markets selected the MAJIK Enterprise solution in preference to several other applications, including Oracle.
Industry: Market Operator
Platform: Hewlett Packard
Concurrent Users: 20
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